#modestfashion #muslimah #ecommerce #fashionvalet
How FashionValet’s Fadza Anuar & Vivy Yusof Built a MULTIMILLION-DOLLAR Brand Fresh Out of University
In Ep.2 of the Thought Inspire Series in partnership with CGS-CIMB and Endeavor Malaysia, The Do More Podcast tells the story of how a young couple from Malaysia built a multimillion-dollar modest-fashion global brand named FashionValet.
(This interview was part of a collaboration between the Do More Podcast, CGS-CIMB and Endeavor Malaysia as part of the ‘Thought Inspire’ Series, filmed at the Asia School of Business (a partnership between MIT Sloan School of Management and Bank Negara Malaysia)
@asiaschoolofbusinessincoll7881
..
CONTENTS
00:00 – Intro
03:11 – How It All Started
07:25 – Building a Brand From Zero
11:25 – Profitable From Day One!!
13:15 – Scaling Up
15:10 – Fundraising
15:55 – Early Mistakes in Advertising
18:39 – Digital Marketing
20:37 – Websites, Packing, Delivery, Logistics and Returns!
24:00 – Social Media’s Good and Bad Sides
26:43 – Advice For Handling A Social Media Presence
30:19 – Don’t Use Your Own Name in the Brand!
32:09 – Husband-Wife in Life and in Business Too
38:05 – Parenting While Working
41:54 – Staying Creative
44:09 – Size of Global Modest Fashion Market
46:03 – Exporting the Formula Internationally
47:52 – Industry Metrics Fadza Is Watching
50:23 – Sustainability
53:26 – Local Fashion Ecosystem
54:26 – Sustainable Fabrics: Comfortable?
55:23 – Sustainability’s Role in Valuation
57:12 – What’s Next? Handing Over the Reins
Follow Vivy Here:
IG: https://www.instagram.com/vivyyusof/?hl=en
LinkedIn: https://www.linkedin.com/in/vivyyusof/?originalSubdomain=my
Duck: https://www.getducked.com/
FV: https://www.fashionvalet.com/
Endeavor: https://www.endeavormalaysia.org/people/Vivy-Yusof
Follow Fadza Here:
IG: https://www.instagram.com/fadzaanuar/?hl=en
LinkedIn: https://www.linkedin.com/in/fadzarudin-anuar-4580a518/?originalSubdomain=my
Twitter: https://twitter.com/FashionValet
Endeavor: https://www.endeavormalaysia.org/people/Fadza-Anuar
—
Follow Chuang here:
URL: http://www.domore.my/
LinkedIn: https://www.linkedin.com/in/hsu-chuang-khoo-ab199343/
FB: https://www.facebook.com/khoo.chuang/
IG: https://www.instagram.com/khoohsuchuang/
—
Follow DoMore here:
WEBSITE: https://www.domore.my/
YOUTUBE: https://www.youtube.com/c/DoMoreTakeChargeofYourLife
ITUNES: https://apple.co/2lQ47mS
GOOGLE PLAY: https://bit.ly/3b1l8iO
SPOTIFY: https://tinyurl.com/y6zufvcp
PODBEAN: https://domoreasia.podbean.com/
INSTAGRAM: https://www.instagram.com/domore.asia/
